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Our Story

Two Decades of Soul, Hands & Heritage

In 2005, Gunnaaz’s began with a single needle, a spool of thread, and a dream β€” to create heirlooms as timeless as the memories they hold.

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Mother holding baby in soft cotton clothing
2025 Founded with Love
What We Stand For

Our Core Values

Three principles that guide every stitch, every choice, every day.

Pure & Safe Always

Every fabric we use is GOTS-certified organic cotton β€” no harsh dyes, no synthetic chemicals, no compromises on your baby's safety.

Made with Intention

Each piece is thoughtfully designed for tiny bodies β€” generous cuts, tagless finishes, and flat seams that never scratch or irritate.

Responsibly Made

We partner with small ethical workshops across India, paying fair wages and minimising our environmental footprint every step of the way.

Soft folded baby clothes Baby wearing soft cotton clothing

Gunnaaz’s Timeless Treasures

Over two decades, we have designed and crafted beautiful pieces for countless families across India and around the world.

Finding the perfect name for my company wasn’t easy. I didn’t just want something that fit the brand β€” I wanted something deeper. Something rooted in love, memory, and legacy. My mother was a true artist. She was incredibly talented and would often sew frocks and tunics for me and my sister. Her creativity lives on β€” in the pieces she made and the memories she shaped.

Almost 30 years later, when I decided to design linens for homes and bedrooms, creating heirlooms for babies wasn’t even on my mind. Then came the beautiful news β€” my sister was expecting a baby. The excitement was boundless. And that’s when everything shifted.

With my mother’s help, we created a baby trousseau β€” without even knowing whether it would be a girl or a boy. Then my niece was born. She was named Gunaaz. And in that moment, everything changed. My creativity found a new direction, and the name Gunnaaz’s Timeless Treasures came to life.

At Gunnaaz’s, we create one-of-a-kind clothing for your little ones β€” blending vintage charm with modern flair. Each piece is unique and lovingly handmade from start to finish by me and my specially-abled artisans. This is more than a brand. It’s our family story β€” stitched with love and compassion.

Reena Choudhary

Founder & Creative Director
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Dress Them in Pure Love

Explore our full collection of organic, ethically crafted clothing β€” made for the smallest, most precious moments.

✨ Welcome to our family

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