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Our Story

House of Heirloom Childrenswear

What started one evening sitting on a garden chair in the garden has now grown into an exquisite house of heirloom childrenswear. Two decades of quality in every stitch and creation.

Each piece is hand cut by specially abled artisans and sewn from scratch, designed to be passed down through generations. We believe in making beautiful memories for generations to come.

Thank you for making us a part of your family, which we cherish with our whole heart.

Shop Our Collection
Mother holding baby in soft cotton clothing
2025 Founded with Love
What We Stand For

Our Core Values

Three principles that guide every stitch, every choice, every day.

Pure & Safe Always

Every fabric we use is GOTS-certified organic cotton — no harsh dyes, no synthetic chemicals, no compromises on your baby's safety.

Made with Intention

Each piece is thoughtfully designed for tiny bodies — generous cuts, tagless finishes, and flat seams that never scratch or irritate.

Responsibly Made

We partner with small ethical workshops across India, paying fair wages and minimising our environmental footprint every step of the way.

Soft folded baby clothes Baby wearing soft cotton clothing

Gunnaaz’s Timeless Treasures

In 2005, Gunnaaz’s began with a single needle, a spool of thread & a dream to create heirlooms that felt timeless, as the memories in them. Over two decades of designing and creating beautiful memories with countless families in India and around the world.

Finding the perfect name for my company wasn’t easy. I didn’t just want something that fit the brand; I wanted something that meant more. Something rooted in love, memory, and legacy.

My mother was a true artist—she was talented and would often sew frocks and tunics for me and my sister. Her creativity lives in the pieces she made & the memories she shaped.

Almost 30 years later, when I had decided to create & design linen for our homes and bedrooms, the last thing on my mind was to create heirlooms for babies. I received the wonderful news of my sister having a baby. The excitement had no bounds, and that’s where the shift took place, without any second thoughts. With the help of my mother, we created her baby trousseau, not knowing if it would be a girl or a boy.

Then my niece was born, and she was named Gunaaz by her parents. The shift in my creativity and creation was instant. The name Gunnaaz’s Timeless Treasures was then brought together.

At Gunnaaz’s, we create one-of-a-kind clothing for your little ones, blending vintage charm with modern flair. Each piece is unique and lovingly handmade from start to finish by myself and my specially-abled artisans.

This is more than a brand. It’s our family story, stitched with love and compassion…

Reena Choudhary

Founder & Creative Director
Gentle Care

Garment Care Instructions

Created with love, care, and deep respect for your baby’s delicate world

🤍

A Soft Beginning

Every piece of clothing that touches your baby’s skin becomes part of their comfort, warmth, and safety. These tiny garments—especially those made with pure cotton, delicate embroidery, fine hand crochet, laces, and ribbons—deserve mindful and gentle care.

Before First Use

  • Always wash new clothes before dressing your baby.
  • This removes any unseen residues from handling, dyes, or finishing processes.
  • Use mild, baby-safe detergent, free from strong fragrance or harsh chemicals.
💛 Preparing a soft, clean embrace for your little one.

Washing with Tender Care

  • Prefer hand washing for delicate items (embroidery, crochet, lace, or ribbons).
  • Select a gentle cycle with cold or lukewarm water if using a machine.
  • Turn garments inside out; use a soft laundry bag to protect embellishments.
  • Wash baby clothes separately to avoid color transfer.
💛 Handle each garment as gently as you would hold your baby.

Colour & Fabric Care

  • Wash light and dark colours separately to prevent bleeding.
  • Richly dyed or new garments may release slight colour initially—this is natural.
  • Avoid soaking baby clothes for long periods.
💛 Preserve the softness and purity of every thread.

Drying with Care

  • Air dry in shade whenever possible to maintain fabric strength and color.
  • Avoid direct harsh sunlight for delicate or dyed garments.
  • Do not twist or wring heavily—gently press out excess water.
💛 Let nature dry your baby’s clothes softly and safely.

Ironing with Caution

  • Use low heat if ironing is needed.
  • Avoid direct ironing on embroidery, prints, lace, crochet, or ribbons.
  • Iron garments inside out when possible.
💛 Warmth should smooth, never harm.

Daily Loving Care

  • Change baby’s clothes frequently to keep them clean and fresh.
  • Keep a few extra sets ready—little accidents are part of the journey.
  • Store clothes in a clean, dry, and airy space.
  • Regularly check for loose threads, buttons, or wear.
💛 Small attentions create big comfort.

🚫 What to Gently Avoid

  • Harsh detergents, bleach, or strong stain removers
  • Hot water washing
  • Rough machine cycles for delicate items
  • Direct heat or ironing on trims & embellishments
  • Mixing baby clothes with heavily soiled garments

⚠️ Gentle Note

While these instructions are shared with utmost care and intention, we cannot take responsibility for damage caused by incorrect washing methods, use of harsh detergents, hot water, or improper handling such as ironing directly on delicate trimmings or embellishments.

We kindly encourage mindful care at every step.

"Your baby feels the world through touch. Every soft fabric, every clean fold, every gentle wrap becomes part of their early comfort. Care for these tiny clothes with patience and love — because within them, your baby rests, grows, and dreams."

With warmth, softness, and heartfelt care 🤍

Join the Gunnaaz Family

Dress Them in Pure Love

Explore our full collection of organic, ethically crafted clothing — made for the smallest, most precious moments.